Take-Two Interactive Software, Inc.

Rockstar North co-studio head Rob Nelson, asked directly during a GTA 6 preview whether the game uses generative AI, answered no.

“No.”

Q1 FY2027 earnings call: CEO Strauss Zelnick says Take-Two adopts technology that enhances creators' ability, contrasts the company with competitors announcing AI cost savings, and says AI tools will not replace anyone.

“those tools are not going to replace anyone.”

Insider Gaming quotes Zelnick on the same call: technology can enhance but should not replace employees' creativity.

“We believe that technology can enhance their creativity, but we do not believe it can or should replace their creativity”

FY2026 Form 10-K treats AI purely as a risk factor (operational, reputational, financial, competitive). No human-first creative policy appears in the business description.

“The development, use, and incorporation of artificial intelligence ("AI") into our products and within our industry”

Business Insider profile (syndicated on Yahoo Finance): Take-Two's roughly 13,000 employees are encouraged to use AI assistants; Zelnick says AI already handles low-value tasks and will raise efficiency.

“AI will vastly increase efficiency and productivity and give us an opportunity to enhance quality”

Take-Two reportedly laid off its head of AI and an unknown number of AI team members. These are layoffs of the AI team, not layoffs attributed to AI replacing workers. Take-Two declined to comment.

“shifting priorities from upper management have impacted my team and me”

CEO interview with The Game Business: Zelnick calls the idea that AI tools could generate a hit at the press of a button laughable; tools may create assets but hits require human engagement and creativity.

“These tools may help you create assets, but that won't help you create hits.”

Zelnick told GamesIndustry.biz that generative AI plays no role in Rockstar's GTA 6. A product-level statement, not a company-wide policy.

“Specifically with regards to GTA 6, generative AI has zero part in what Rockstar Games is building”

Q3 FY2026 earnings call: responding to the Google Project Genie sell-off, Zelnick says Take-Two is actively embracing generative AI with hundreds of pilots to drive efficiency and cut costs.

“As it happens now, we're actively embracing generative AI. We have hundreds of pilots and implementations across our company.”

Q2 FY2026 earnings call: Zelnick says AI tools produce efficiencies in non-creative areas but are not used to reduce headcount.

“We are not either using this as an excuse to or, frankly, seeing the opportunity to reduce headcount.”

At the Paley International conference Zelnick argues AI will increase rather than reduce employment and cannot create genius.

“Will it create genius? No.”

Reporting the May 2023 earnings call: Zelnick says hits come from human genius and developers will not be able to push a button to make a hit.

“Hits are created by Genius, and data sets plus compute, plus large language models do not equal Genius.”